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No llegué al diseño de producto por el camino cómodo. Vengo del diseño gráfico y la publicidad, de pensar en ideas, marcas y mensajes. De ahí aprendí criterio, sensibilidad y a trabajar con personas. Pero también entendí algo rápido: comunicar no siempre es resolver. Por eso di el salto. Dejé lo conocido para entrar al mundo del UX y Product Design, un territorio caótico, contradictorio y profundamente humano. Un lugar donde las decisiones importan, donde los errores enseñan y donde diseñar sin entender al usuario —y al negocio— no sirve de nada. Hoy diseño productos digitales complejos, guiados por data, estrategia y contexto real. Trabajo con investigación, métricas, predictibilidad e inteligencia artificial no como moda, sino como herramientas para tomar mejores decisiones. Me interesa que la IA deje de ser promesa y se vuelva criterio. Que los datos dejen de abrumar y empiecen a accionar. No creo en el diseño decorativo.
Creo en el diseño que incomoda, que pregunta, que simplifica lo complejo y que se hace cargo de las consecuencias. Trabajo desde la empatía, pero también desde la claridad. Desde la colaboración, pero con postura. Me mueven los retos difíciles, los sistemas complejos y los equipos que no le huyen al conflicto cuando es necesario para avanzar. Diseño para entender.
Diseño para decidir.
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Creo en el diseño que incomoda, que pregunta, que simplifica lo complejo y que se hace cargo de las consecuencias.\nTrabajo desde la empatía, pero también desde la claridad. Desde la colaboración, pero con postura. Me mueven los retos difíciles, los sistemas complejos y los equipos que no le huyen al conflicto cuando es necesario para avanzar.\nDiseño para entender.
Diseño para decidir.
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No llegué al diseño de producto por el camino cómodo. Vengo del diseño gráfico y la publicidad, de pensar en ideas, marcas y mensajes. De ahí aprendí criterio, sensibilidad y a trabajar con personas. Pero también entendí algo rápido: comunicar no siempre es resolver. Por eso di el salto. Dejé lo conocido para entrar al mundo del UX y Product Design, un territorio caótico, contradictorio y profundamente humano. Un lugar donde las decisiones importan, donde los errores enseñan y donde diseñar sin entender al usuario —y al negocio— no sirve de nada. Hoy diseño productos digitales complejos, guiados por data, estrategia y contexto real. Trabajo con investigación, métricas, predictibilidad e inteligencia artificial no como moda, sino como herramientas para tomar mejores decisiones. Me interesa que la IA deje de ser promesa y se vuelva criterio. Que los datos dejen de abrumar y empiecen a accionar. No creo en el diseño decorativo.
Creo en el diseño que incomoda, que pregunta, que simplifica lo complejo y que se hace cargo de las consecuencias. Trabajo desde la empatía, pero también desde la claridad. Desde la colaboración, pero con postura. Me mueven los retos difíciles, los sistemas complejos y los equipos que no le huyen al conflicto cuando es necesario para avanzar. Diseño para entender.
Diseño para decidir.
Diseño para transforma","absoluteBoundingBox":{"x":22736.0,"y":745.0,"width":327.0,"height":897.0},"isolatedAbsoluteRenderBounds":{"x":22736.3984375,"y":749.698852539062,"width":325.865234375,"height":889.573852539062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":897.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2],"characters":"Soy Elio 
No llegué al diseño de producto por el camino cómodo.\nVengo del diseño gráfico y la publicidad, de pensar en ideas, marcas y mensajes. De ahí aprendí criterio, sensibilidad y a trabajar con personas. Pero también entendí algo rápido: comunicar no siempre es resolver.\nPor eso di el salto. Dejé lo conocido para entrar al mundo del UX y Product Design, un territorio caótico, contradictorio y profundamente humano. Un lugar donde las decisiones importan, donde los errores enseñan y donde diseñar sin entender al usuario —y al negocio— no sirve de nada.\nHoy diseño productos digitales complejos, guiados por data, estrategia y contexto real. Trabajo con investigación, métricas, predictibilidad e inteligencia artificial no como moda, sino como herramientas para tomar mejores decisiones. Me interesa que la IA deje de ser promesa y se vuelva criterio. Que los datos dejen de abrumar y empiecen a accionar.\nNo creo en el diseño decorativo.
Creo en el diseño que incomoda, que pregunta, que simplifica lo complejo y que se hace cargo de las consecuencias.\nTrabajo desde la empatía, pero también desde la claridad. Desde la colaboración, pero con postura. Me mueven los retos difíciles, los sistemas complejos y los equipos que no le huyen al conflicto cuando es necesario para avanzar.\nDiseño para entender.
Diseño para decidir.
Diseño para 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Elio 
No llegué al diseño de producto por el camino cómodo. Vengo del diseño gráfico y la publicidad, de pensar en ideas, marcas y mensajes. De ahí aprendí criterio, sensibilidad y a trabajar con personas. Pero también entendí algo rápido: comunicar no siempre es resolver. Por eso di el salto. Dejé lo conocido para entrar al mundo del UX y Product Design, un territorio caótico, contradictorio y profundamente humano. Un lugar donde las decisiones importan, donde los errores enseñan y donde diseñar sin entender al usuario —y al negocio— no sirve de nada. Hoy diseño productos digitales complejos, guiados por data, estrategia y contexto real. Trabajo con investigación, métricas, predictibilidad e inteligencia artificial no como moda, sino como herramientas para tomar mejores decisiones. Me interesa que la IA deje de ser promesa y se vuelva criterio. Que los datos dejen de abrumar y empiecen a accionar. No creo en el diseño decorativo.
Creo en el diseño que incomoda, que pregunta, que simplifica lo complejo y que se hace cargo de las consecuencias. Trabajo desde la empatía, pero también desde la claridad. Desde la colaboración, pero con postura. Me mueven los retos difíciles, los sistemas complejos y los equipos que no le huyen al conflicto cuando es necesario para avanzar. Diseño para entender.
Diseño para decidir.
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No llegué al diseño de producto por el camino cómodo.\nVengo del diseño gráfico y la publicidad, de pensar en ideas, marcas y mensajes. De ahí aprendí criterio, sensibilidad y a trabajar con personas. Pero también entendí algo rápido: comunicar no siempre es resolver.\nPor eso di el salto. Dejé lo conocido para entrar al mundo del UX y Product Design, un territorio caótico, contradictorio y profundamente humano. Un lugar donde las decisiones importan, donde los errores enseñan y donde diseñar sin entender al usuario —y al negocio— no sirve de nada.\nHoy diseño productos digitales complejos, guiados por data, estrategia y contexto real. Trabajo con investigación, métricas, predictibilidad e inteligencia artificial no como moda, sino como herramientas para tomar mejores decisiones. Me interesa que la IA deje de ser promesa y se vuelva criterio. Que los datos dejen de abrumar y empiecen a accionar.\nNo creo en el diseño decorativo.
Creo en el diseño que incomoda, que pregunta, que simplifica lo complejo y que se hace cargo de las consecuencias.\nTrabajo desde la empatía, pero también desde la claridad. Desde la colaboración, pero con postura. Me mueven los retos difíciles, los sistemas complejos y los equipos que no le huyen al conflicto cuando es necesario para avanzar.\nDiseño para entender.
Diseño para decidir.
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